Exceptional homes, represented with care.
I'm Eduardo Soriano Herrera. I guide buyers, sellers and property owners across Tampa Bay, Orlando and Fort Myers, from waterfront and golf communities to in-town homes, with pricing built on real closed sales and negotiation handled personally from first showing to closing.
Colombia · MedellínHow may I help?
Thank you.
I'll be in touch within one business day.
Homes available now.
A price you can stand behind.
Online estimates can't see a renovated kitchen, a deep-water dock or the view from the lanai. A comparative market analysis accounts for all of it.
Request a valuation- I
Study the comparables
Recent closed, active and expired listings near you, adjusted for size, condition, lot and water frontage.
- II
Walk the property
A private visit to account for finishes, upgrades and outdoor living that public records never show.
- III
Present the strategy
A recommended list price, expected days on market, a marketing plan and your estimated net proceeds after closing costs.
Before the first private showing.
- Pre-approval or proof of funds
- Sellers of fine homes expect one with every offer. It positions you as a serious, ready buyer.
- Homestead exemption
- Florida can lower the taxable value of your primary residence. Apply with your county property appraiser after closing.
- Insurance & flood
- Quote homeowners and flood coverage early. On the coast, premiums can shape the budget as much as the rate.
- Contingencies
- Inspection, appraisal and financing conditions that protect you if something falls through before closing.
Your investment, managed with care.
Full-service leasing and management for homes, condos and small multi-family properties in Tampa Bay, Orlando and Fort Myers. You keep the returns; I handle the tenants, the repairs and the paperwork.
Request a rental analysisTenant screening
Credit, income, rental history and background checks, applied consistently and in line with fair housing law.
Rent collection
Online payments, on-time follow-up and lease enforcement, so your income arrives on schedule.
Maintenance
Licensed, insured vendors, documented inspections and storm-season preparation before hurricanes arrive.
Owner statements
Clear monthly statements and year-end summaries ready for your accountant.
What could the property net each month?
Before mortgage payments and management fees. A rental analysis gives you a market rent based on comparable local leases.
The monthly picture, at a glance.
Principal, interest, property tax and insurance. Your lender's quote is what counts.
“I highly recommend Eduardo to anyone that needs assistance in the Real Estate business… every transaction from start to finish smooth. I keep coming back to him because of his honest work.”
“This was my first investment home purchase… from the consultation to the closing process, and now ongoing property management… Eduardo is responsive, reliable, professional, and understands the local market.”
“Eduardo went above and beyond representing me in the sale of my home. He even coordinated with contractors for some last minute repairs.”
“Eduardo is extremely knowledgeable and his attention to detail is impressive… His power to negotiate is one of a kind! I highly recommend him.”
“He was very patient with me, and he understood exactly what I was looking for… I am very happy for the purchase, and I'm looking forward to make other investments through him.”
“Most agents don't know how to invest in real estate so they don't understand investors like me. Eduardo is different. He can guide you through the investment process and make sure you are covered.”
Excerpts from verified client reviews on Realtor.com, shown in the client's own words.
Recent sales
Sold
Sold
Sold
Sold
SoldSales history from Eduardo's Zillow agent profile.
Eduardo Soriano Herrera
In 21 years in real estate, I have built my own firm, founded in California in 2006, serving Florida since 2015 and Medellín, Colombia since October 2026. My team and I have helped buyers and sellers across Tampa Bay, Orlando and Fort Myers make some of the most important decisions of their lives. Every client works with me directly, from the first conversation to the closing table, with pricing grounded in real sales and negotiation focused on your goals.
Florida licensed · Premier Portfolio International Realty · Lic. BK3342565Florida and Medellín, one trusted advisor.
For clients in Colombia buying in Florida, and for clients in Florida looking at Medellín, I guide every step in English or Spanish, by video call or in person.
- Buying in Florida from Colombia
- Virtual showings, remote document signing and guidance on financing for international buyers, so you can buy with confidence without traveling for every step.
- Investing in Medellín
- Neighborhoods like El Poblado, Laureles, Envigado and Sabaneta for a second home, a rental or a future move, with clear comparisons before you decide.
- One advisor, two countries
- One point of contact who understands both markets and coordinates with trusted local attorneys and professionals on each side.
A private conversation, whenever you're ready.
Call or text anytime. If I'm with a client, I'll return your call the same day.